Summer Reading List – Part IV

HOT READS FOR THE PRACTIONER

Title: Harvard Business School

Competencies:

Who benefits: readers interested in current business literature

Consultant Usage: staying up-to-date, executive coaches making reading recommendations

What’s it about? 

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (2008) by Gerald Zaltman and  Lindsay H. Zaltman.  “Why do advertising campaigns and new products often fail? Why do consumers feel that companies don’t understand their needs? Because marketers themselves don’t think deeply about consumers’ innermost thoughts and feelings. This book  explains how to overcome this ‘depth deficit’ and find the universal drivers of human behavior so vital to a firm’s success.”

Bill Bradley

Bill Bradley (mostly) retired after 35 years in organizational consulting, training and management development. During those years he worked internally with seven organizations and trained and consulted externally with more than 90 large and small businesses, government agencies, hospitals and schools.