HOT READS FOR THE PRACTITIONER
Title: Call Your Brain to Attention!
Competencies: self-development, managing self
Who benefits: I did, you can too
Consultant Usage: There is something in this book for any and all consultants and consultant activities
What’s it about? People keep reminding me that I am no Einstein. So when I saw a course available on Einstein, I decided to take it just to find out what people meant.
One serendipitous outcome was the professor kept suggesting some great readings. One such recommendation was Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Now I don’t have to be that smart to know what you are thinking. Something along the lines of “Puleeese don’t ask me to read another book. I don’t have any time and I don’t have the mind to study the brain.”
Well, I won’t insist you read the book. At first blush I had no intention to do so either. But I did and it blew my mind (figuratively). I can’t begin to tell you how well organized and well written this book is. I read it like a thriller. (Caveat: The book is filled with interesting facts, riveting stories, very, very helpful hints and occasional paragraphs of scientific explanations … I tended to jump over the scientific explanations much like I skip over the descriptions of the landscape as our hero is escaping a death squad.)
The book consists of an excellent introduction that captured me and 12 chapters, each devoted to one of the “12 Brain Rulesâ€. My favorites included “Exerciseâ€, “Attention†and “Short Term Memoryâ€.
I learned all I ever want to know about why we have Senior Moments; the last word on the Negative Effects of Multitasking: the Jennifer Aniston neuron; why babies are great scientists; and most importantly, the Pomodoro Technique (more about this in a moment).
I learned in a non-scientific way how the brain works. Why most Power-Point presentations don’t work – in fact how deadly deceptive they are and why they often work against the presenter (good news, there is a suggestion on how to put them to good use – a suggestion that is often ignored). I learned about the real benefits of an afternoon nap, one that I had previously discovered on my own but the book urges me to continue the practice. I learned that most so-called recent advances in brain science are myths (or uneducated guesses) like the “Mozart Effectâ€. (Damn, I liked that one until I read this book.)
I howled in delight when I read this: “If you wanted to create an educational environment that was directly opposed to what the brain is good at doing, you would probably invent something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain is good at doing, you would probably invent the cubicle.â€
I mentioned above that one of the chapters in this book is called “Attentionâ€. I have never sought a second opinion, highly valuing my own, but I think I suffer from a mild case of ADD. Damn, where am I going with this?
Oh yeah, I was going to describe one technique described in the book that addresses those of us with short attention spans and/or time management issues. The technique is called the Pomodoro Technique. After reading about it, I decided to give it a try. Been using it for three days now. Laugh if you will, but it works.
It involves using a kitchen timer, preferably one with a loud “dingâ€. The way it works is pretty simple. You divide your work into 25 minutes of concentrated effort followed by a mandatory 3 minute break. It is amazing how focused you can get for a 25 minute period if you know you are going get “dinged†at the end. And the three minute break gives me (you) time to reflect or absorb what I (you) just did.
I understand if you live in a cubicle you might not want to get “dingedâ€. Then again, maybe you can be a trend-setter. But I am telling you I have never been so productive as I have over these past three days. (More detail: I limit my email time to one ding in the morning and one ding in the afternoon – no more email interruptions.)
Finally, in case you are wondering, I wrote this post in under three dings. Hope you enjoyed it. Now it is time for a walk. Got to pay attention to the exercise chapter!
Catch you later.